E.A.T Your Way To The Top Of Google – What is E.A.T?

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So for the last year or so you have probably heard the term E.A.T floating about but what exactly is it? Google has now shifted towards a model of displaying the most relevant content for a given query from industry experts that are trusted within their fields.

So what exactly does E.A.T stand for?

As many of you have probably guessed from the first paragraph E.A.T stands for Expertise, Authoritativeness & Trustworthiness. While these may sound a little confusing the concept is very simple, if you are showing that you have expertise in a certain area and your content can be trusted your website will, in theory do better than someone who has just started up a blog and has no idea what they are talking about.

Is it possible to improve your E.A.T ?

The short answer to this question is yes! There are multiple ways you can improve the Expertise, Authoritivnes & Trustworthiness and help grow your rankings within Google.

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